Affluent consumer research co.

AFFLUENT CONSUMER QUARTERLY REPORTS

A powerful resource for brands and agencies, aimed at fueling competitive strategies and gaining a unique understanding of affluent opinion, behavior, interests, preferences, brand loyalty, and consumer journey.

Research the Affluent Luxury Tracker (RTALT) is a continuous daily tracking database of trends from HNWI (High-Net-Worth Individuals) in the US with over 6,000 interviews a year.

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Sponsored by Chandler Mount, CEO of Washington, DC-based Affluent Consumer Research Company following ten years heading up YouGov’s Affluent Perspective research practice, and Pamela Danziger, Unity Marketing, Forbes.com senior retail contributor and author of Meet the HENRYs: The Millennials the Millennials that Matter Most for Luxury Brands and Putting the Luxe Back in Luxury.

across 29 luxury categories:

  • Consumable "Little" Luxury Goods
  • Personal Luxury Goods
  • Home Luxury Goods & Services
  • Luxury Experiences
  • Experiential Goods

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Unlike other marketing research studies that look back to what came before, the RTALT is forward-looking to identify trends in spending, attitudes and purchase behaviors that will impact growth, revenues and profitability of companies that depend upon the outsized spending power of affluent consumers.

Pam Danziger, unity marketing

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