Affluent consumer research co.


A powerful resource for brands and agencies, aimed at fueling competitive strategies and gaining a unique understanding of affluent opinion, behavior, interests, preferences, brand loyalty, and consumer journey.

Research the Affluent Luxury Tracker (RTALT) is a continuous daily tracking database of trends from HNWI (High-Net-Worth Individuals) in the US with over 6,000 interviews a year.

Sponsored by Chandler Mount, CEO of Washington, DC-based Affluent Consumer Research Company following ten years heading up YouGov’s Affluent Perspective research practice, and Pamela Danziger, Unity Marketing, senior retail contributor and author of Meet the HENRYs: The Millennials the Millennials that Matter Most for Luxury Brands and Putting the Luxe Back in Luxury.

across 29 luxury categories:

  • Consumable "Little" Luxury Goods
  • Personal Luxury Goods
  • Home Luxury Goods & Services
  • Luxury Experiences
  • Experiential Goods

Unlike other marketing research studies that look back to what came before, the RTALT is forward-looking to identify trends in spending, attitudes and purchase behaviors that will impact growth, revenues and profitability of companies that depend upon the outsized spending power of affluent consumers.

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